Product
Tesla’s cars are amazing in every sense. What other cars can you watch Netflix in?
But it’s more than just that, every Tesla car focuses on what’s important, constantly improving from their previous models, making every car simpler and better at the same time. How do you think they produce super-car speeds for under £100k?
A unique selling point for Tesla cars is that they’re super simplistic. While most cars have buttons and monitors for different features inside of the car, every Tesla model only has 1 high-definition monitor that controls EVERYTHING. And with software updates, they can change what people can and cannot access through the screen. But just look how cool the interior is!
Price
The price of Tesla vehicles has been going down ever since their release. The cheapest car, “Model 3”, starts at £40,000 which compares with most new vehicles nowadays.
The Model 3 is actually Tesla’s most sold product, making it the most common electric car on the road.
It’s amazing how little you have to pay to get the best electric car on the market.
Place:
If you’re looking to buy one of these beauties, don’t bother going to car dealerships.
The only chance you have to get in one of these bad boys is to go to their own galleries or stores dotted around the modern world. Or by buying one off of their website.
The stores are appearing to be more and more common, with some cropping up in Eastern Europe. And they look snazzy!
Promotion
Tesla has the most unique marketing strategy. Have you ever seen a Tesla ad on TV? Youtube? In a magazine? How can Tesla dominate the electric vehicle market without spending money on ads?
The answer is pretty simple — P.R.
Whenever Tesla release a new car, or feature, or anything really; they get free promotion from the news, youtube and social media.
Social media is riddled with Tesla videos, comparisons, gadgets, reviews and all sorts of goofy content.
So many YouTubers make videos about their Teslas, and rightfully! The appeal to these videos is so big that creators are investing in these cars just so they can make videos about them and grow their audience. Don’t believe me? Here’s a YouTuber that explains why he invested in a Tesla:
People
Tesla’s CEO — Elon Musk — is an absolute genius when it comes to marketing.
In fact, Elon is very known in the “meme” community, whenever he does something, it’s often turned into memes which results in a lot of exposure online.
But Elon isn’t the only person involved in Tesla. The company has great service that reassures customers throughout their journey with the brand.
Here’s a picture of one of the stores where you can bring your malfunctioned Tesla or ask questions if you’re looking to buy one.
Process
Did you know Tesla spend most of their time and money making (and perfecting) batteries? It’s true, in fact, Tesla produces well over half of the world’s Lithium-Ion batteries.
They make their own because they’re cheaper than buying from third parties, and Tesla batteries are the most powerful in the world.
The process in which a car is made has been revolutionised by Elon Musk when he created the “Cybertruck”. He made it so that it’s super cheap & fast to produce so that it can compete with other pick-up-trucks on the market (such as the Ford T150).
I found a brilliant video that explains why the process of making a Cybertruck is pure genius!
Physical Evidence
Tesla infrastructure is growing… a lot.
You’ve definitely seen Tesla cars zooming around, and the Tesla superchargers dotted around the world. Usually, the superchargers located at services or in bigger cities. However, it wasn’t always like this.
In 2012 there were 23 superchargers in the whole world, now there’s over 12,000! If that isn’t physical evidence of Tesla’s growth — I don’t know what is!
Elon Musk explains this in a bit more detail in the video below.
A report about Tesla’s cars.
Tesla is a company that produces high-tech electric cars. These cars are known for their amazing looks, eco-friendliness, high speed, fast acceleration, auto-pilot, supercharging and other fun accessories. Tesla’s main products are their four cars, “Model S”, “Model X”, “Model 3” and “Model Y” — ranging from £30,000 to £140,000.
All Tesla models follow the fundamental belief that their products should be:
— Simple
— Futuristic
— Innovative
— Safe
— Sustainable
These high-end cars appeal to (stereotypically) younger generations because of their looks and performance in addition to the fact that they are more sustainable than a petrol/diesel car. However, it is the older generations who end up buying them due to the hefty price-tag (Hedges Company, 2018).
Tesla has the most unique and constantly updating software for a car — constantly improving it according to the feedback they receive.
Tesla’s Autopilot (and future self-driving) is possibly the most notorious thing about these cars — making them the most comfortable cars for long road trips and frequent drivers.
Tesla’s improvements over the years
Tesla built their first car in 2009, the price was just under £100,000 and the quality was impressive for its time (125mph speed, 3.9s to 0–60 miles, 244-mile range).
Within three years Tesla released a luxury sedan — “Model S”. This had impressive specs: it was capable of reaching 130mph top speed, 0–60miles in 3.9s and a range of 265 miles — and the price was £57,400.
Ever since then, Tesla has had several updates, such as the “facelift” (design change to “Model S”) and Autopilot (increasing the number of cameras around the car from two to six). This got Tesla a lot of free PR in relation to the controversial question: “are robots safer than humans?”.
The technological updates are so impressive that in 2019 the Tesla “Model S” had an update that allowed it to have faster acceleration than the £3,000,000 Bugatti Chiron.
Overview
Tesla is the world leader in electric vehicle manufacturing and lithium-ion battery production. This enables them to build the most cutting-edge cars which inspire millions of fans and generate a lot of discussions and debates in news and social media.
References
Figure 1— Tesla (2020), “Model 3” [photograph], in Tesla.com. Available at: https://www.tesla.com/en_gb/model3 [Accessed 2 November 2020]
Figure 2— Tesla (2020), “Select your car” [screenshot], in Tesla.com. Available at: https://www.tesla.com/en_gb/model3/design#battery [Accessed 2 November 2020]
Figure 3— Hampel, C. (2019), “Tesla expands further in Eastern Europe” [photograph] in electrive.com. Available at: https://www.electrive.com/2019/09/24/tesla-expands-further-in-eastern-europe/ [Accessed 2 November 2020]
Figure 4 — Jack Massey Welsh (2020) Why I bought a £50,000 Tesla Model 3 at 23 years old. Available at https://www.youtube.com/watch?v=uiAfkkTFae4 [Accessed 3 November 2020]
Figure 5— Grensing-Pophal, L. (2019), “What You Can Learn from Tesla’s Customer Service” [photograph] in HRDailyAdvisor.brl.com. Available at: https://www.electrive.com/2019/09/24/tesla-expands-further-in-eastern-europe/ [Accessed 2 November 2020]
Figure 6 — Solving The Money Problem (2019) Cybertruck is Engineering Genius (and will be copied). Available at: https://www.youtube.com/watch?v=psXWyO32aWk&t=325s [Accessed 3 November 2020]
Figure 7 — Tesla (2019) Model Y Unveil. Available at: https://www.youtube.com/watch?v=Tb_Wn6K0uVs [Accessed 3 November 2020]
Hedges Company (2018), “Tesla owner demographics: income, age, gender and more”, in hedgescompany.com. Available at: https://hedgescompany.com/blog/2018/11/tesla-owner-demographics/#:~:text=Tesla%20owners%20are%20an%20older,Model%20S%20owner%20is%2054. [Accessed 28 November 2020]